Everyday, millions of people use and watch stories on social media. Therefore, AR filter can be assumed as a future method for marketing, especial in this industry 4.0.
What is AR filter?
Augmented Reality (AR) is an interactive experience that allow for an enhance digital objects with reality world. And AR filter is a version of AR on social media such as Facebook, Instagram, Snapchat, and TikTok.
There are lots of huge brands using AR filter as a branding method, and successfully attracting and engaging with customers.
How to use?
Don’t need any special app, users can try AR filter right on Instagram and Facebook app.
Benefits of AR Filters for Branding
We just found out the definition of AR filter, now let move to the benefits.
1. Greater Engagement than Traditional Advertising
Instagram has more than a billion users worldwide, making it the most popular platform for branded Augmented Reality AR Filters.
It’s a massive number of people who are searching for interesting content. People who use AR filter spend an average of 75 seconds using them, which is four times as long as the time spent watching mobile video.
2. Increase Brand Awareness
80% of people follow at least one company page. People often like to follow brands on social media applications. So brands can expand their following and advertise directly to customers.
Having a brand new product to advertise is a direct reach. Those already following the company can use the new product-education filter.
Those who do not already follow the brand can search for the AR filter. Instagram has an Effect Gallery where users can browse available filters to find it.
For example, customers looking for new glasses can find a company’s AR filter. Even if they’ve never heard of the brand, they can try it on at home. The brand now has a new consumer due to the random filter finding.
3. “Try Before Buy”.
By allowing users to visualize products on their bodies and in their surroundings, the AR effect is also helping to increase conversions. AR features such as “virtual try on” (which allows users to try on clothing or makeup) and “product visualization” (which allows them to visualize products in their home) are increasing sales.
Such effects can be amusingly promoted on social media, prompting users to consider purchasing a product for which they haven’t even realized they have a need.
More specifically, you can create a “Buy Now” button that integrates with the brand’s existing website right on the experience screen.
4. Affordable Investment.
Effective advertising for any company may be an expensive undertaking. Advertisement buying, video production, audio production, and animation can all cost a lot of money.
The cost of developing AR filter is lower when using AR filters because there is less financial risk involved. It’s common for AR filters to be easier to implement than more complex AR experiences.
Smaller businesses can take use of the same chances and advantages as larger ones because of their broader reach.
5. There Are Lots Of Things You Can Do With AR Filters.
AR filters are getting faster and more dynamic. New features and updates are released on a regular basis by Facebook’s Spark AR platform about once a fortnight.
At the end of 2019, AR Filters made “Which Character Are You?” and went viral at the same moment. Once all new features were released, this was one of them. This is just the beginning, and the first brands to implement these features will have an advantage over their competitors.
- Front and back camera effects.
- Make-Up Filters.
- Add music and SFX.
- Make 3D and 2D objects react to audio.
- Add images and videos from your device to the effect.
- Mini-game AR Filters (Truth or Dare, Trivia Questions etc).
- User interactions (open mouth, head shake, head nod, smile, blink and more).
- Hand and image target-trackers.
- Try-on products (hats, glasses etc).
- Change backgrounds.
- Real-world effects (placing furniture).
- Randomisers (Which Disney Character Am I?).
- Face Filters.
Using AR filter for branding is not a new method around the world. However, it is still not popular in Vietnam. So what are you waiting for? Contact and let Bees know you idea, let’s create a new AR filter for your brand. Stop following trends, instead, making a new trend for your own.